SEO and eCommerce

Last night I was doing some research on how to best utilize social media functions for better recognition on the web. A few things stood out, such as; the proper use of websites (which one's you should use to reach a big audience), using blogs to reach out to customers, having a company who would like to partner up and put your link on their website, using LinkedIn to reach out to the professional audience, apply to be in electronic journals/articles, and last but certainly not least, utilizing SEO. Now, what does SEO stand for? I asked myself the very same question - it means "Search Engine Optimization". The more important question, however; is what it is and how you use it. There's a lot to look into when considering SEO, so I'll just skim the surface here.

In any website, there is an important "theme" or audience you want to target. For example, if I was a head-hunting company, and most of my clients were start-ups who were looking for software engineers, some key things I would do to optimize the search engine are: (1) having very dense keywords, (2) having different variations of the same key word, (3) closely related topics in the same website. These three things help to gain attention and clicks on your website. Further, the more people look at your website, the higher in the ranking on Google (or any search engine for that matter) you go. 

Now, why is this important for eCommerce? If I began an eCommerce company, and I wanted to attract customers, using SEO would be a great way. Appearing further up in a search would definitely attract more viewers, and ultimately more customers. It is truly a cycle, the better the SEO, the more clicks, the more viewers, the more buyers! 

Get cracking with SEO!